Architectural Photography & Social Media for Preservation Campaigns
232 E 11th St
New York, NY 10003
Historic Preservation is first and foremost a visual field. This session will cover two important topics pertaining to marketing and messaging. The first part will provide tips and tricks to improve your photos of buildings and streetscapes in order to maximize their impact. The second part will teach participants how to harness the power of social media to enhance preservation campaigns, build a constituency and sound a call-to-action. Participants will leave with practical strategies to better manage their organizational “brand” and drive traffic to social media profiles and websites.
(Instructors: Lynn Massimo & Cristiana Peña)