General Electric Building

STATUS Designated Individual Landmark

570 Lexington Avenue

ARCHITECT: Cross & Cross

DATE: 1929-31

STYLE: Art Deco

Art Deco Manhattan Turtle Bay

Designed by the firm of Cross & Cross in the Gothic mode of the Art Deco style which is both symbolic and expressive of the function of the building, this tower is a major example of Art Deco architecture. The massing and articulation of the building, shown through the use of ornament and color, is remarkable and laudable. Not only does this treatment illustrate the breadth of the Art Deco, but it also gives the General Electric Building exemplary status. Moreover the building is the successful culmination of the Cross & Cross firm’s efforts to develop a coherent and cohesive articulation for tall office buildings.

STATUS Designated Individual Landmark

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