This twenty-story commercial building, crowned by an early and impressive example of modern signage, was designed by the architectural firm of D’Oench & Yost and built in 1910-11 as the national headquarters for the Germania Life Insurance Company of New York. The building is a tripartite columnar skyscraper which incorporates in its design motifs from traditional European architecture, most prominently the grand four-story mansard roof with varied dormer windows. The mansard roof and other features tie the building’s design to French architecture, both the Second Empire style and the modern French mode that dominated Parisian architecture of the 1890s.