Designated May 15, 2012
The Flatbush branch of Sears Roebuck & Company is an impressive late example of the Art Deco style. This three-story retail structure was designed by the Chicago architects Nimmons, Carr & Wright, in association with Alton L. Craft of New York City. While the first branches to open featured classical ornamentation, by the late 1920s Sears had settled on a restrained yet stylish corporate image enlivened by Art Deco details.
At the opening of the Flatbush store in November 1932, Eleanor Roosevelt addressed the audience. It was her last public appearance before Franklin Delano Roosevelt was elected 32nd President of the United States. The building was significantly expanded in 1940, adding four seamless bays along Beverly Road, as well as additional square footage at the rear.
*Excerpt from the Landmarks Preservation Commission designation report
STATUS Designated Individual Landmark
Flatbush is a neighborhood in Brooklyn. It was founded by Dutch colonists in 1651. Flatbush was originally chartered as the Dutch Nieuw Nederland colony town of Midwout (or Midwoud or Medwoud) — from the Dutch words, med, "middle" and woud, "wood"— in 1651. Both names...Explore the Neighborhood >
“I don’t know what the City would be without HDC. [They] testified before LPC time after time and helped us focus on the right issues. We would not be an historic district without HDC! ”
Doreen Gallo: DUMBO Neighborhood Alliance
“Use HDC as a resource because they know what they are doing and can offer advice on how to go about creating a district from every front: architectural, political, LPC, and the media. I had floundered prior to my involvement with this invaluable organization.”
Fern Luskin: Lamartine Place Historic District; Friends of Lamartine Place & Gibbons Underground Railroad Site
“HDC provided guidance and shared information during that process—we knew which Council members were going one way or another and we changed a few minds. I don’t think NoHo would have had as cohesive a district had it not been for HDC’s aid.”
Zella Jones: NoHo Historic District; NoHo East; and NoHo Extension
“I remember Richard saying at a meeting, we have someone here from HDC, Nadezhda Williams, Director of Preservation and Research, to help us. She said to us, ‘You are not the only ones going through this.’ HDC included us in an enormous community”
Erika Petersen: West End Preservation Society
"HDC has begun a series of projects to highlight the Bronx's architectural and cultural history. From booklet's and research highlighting specific sites and historic districts to the HDC's symposium in October 2018 to the latest community-based committee to look into further possible sites to qualify for landmarking, the HDC has established projects that will serve the Bronx community well."
City Lore, Folklorist
Bronx Music Heritage Center, Co-Artistic Director
"Welcome2TheBronx is grateful for the advocacy done by the Historic Districts Council on behalf of the people of The Bronx. Through their deep connections and understanding of the importance of preserving our local histories, The Bronx has been able to have several spotlights shown on endangered communities as gentrification creeps into the borough."
Ed García Conde,
founder and Executive Director,