Fighting for Domino with Lights & Ideas

Domino fight lights up hood
By Dana Rubinstein
The Brooklyn Paper

A neighborhood activist who would like to derail plans for a $1.3-billion high-rise development at the old Domino Sugar site has erected a seven-story, red LED sign that screams, “SAVE DOMINO’.”

The sign, an apparent riff on the iconic yellow “Domino Sugar” sign on the Williamsburg waterfront, hangs from her building on Wythe Avenue, between South First and South Second streets.

What she would like to see is the Domino site transformed into a cultural venue akin to Tate Modern, Britain’s national museum of international modern art.

In a four-minute, 50-second presentation on, Stephanie Eisenberg, owner of a Williamsburg metal-working business and a staunch opponent of the recently unveiled plans for the old industrial yard, proposes preserving the entire Domino Sugar plant complex and installing within it some sort of cultural Mecca.

To back up her plan, she cites impressive economic statistics about the transformation of an old power station in London into the Tate Modern in 2000.

“If you put a cultural center there, it will produce very good union jobs, and you can put in some affordable housing, too,” said Eisenberg. “And, you’re creating a huge place for tourists to come.”

“We have not presented to the city yet,” she added. “We just got this together, and we fully intend to pursue it.”

More background on the issue from the Brooklyn Paper
Deeper look at Domino history
Tom Gilbert
Beside the Point: The second of a three-part series on the history of sugar in the United States. Read more.
Sharp division over Domino plans
By Dana Rubinstein
Residents, pols debate future of massive sugar plant site.
Posted Under: Affordable Housing, Brooklyn, Waterfront Development, Williamsburg

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